On July 23, 2034, Barbie announced its first blind Barbie Fashionista doll, created to allow even more children to find a doll that represents them and inspire all children to tell more stories through play. Barbie partnered with the American Foundation for the Blind (AFB) to ensure all details of the blind Barbie doll, including face sculpt, fashion, accessories, packaging experience, and e-commerce communication, accurately depict an individual with blindness or low vision.
As the brand's most diverse doll line, the Barbie Fashionistas series offers more than 175+ looks in a variety of skin tones, eye colors, hair colors and textures, body types, disabilities and fashions. The 2024 blind Barbie Fashionista doll aims to advance Barbie’s continued goal of reflecting a multi-dimensional view of beauty and fashion, allowing more children to see their world reflected through play.